Cultural Strategies & Sustainable Business
Communications, Consumer Behavior, Narrative Psychology, Green Tech, CSR / ESG Impact
How does the world change?
Fascinated by human behavior, my experiences have highlighted the power of our stories in defining our world.
Marketing messages are the primary source of modern cultural stories. They create meaning & value. They matter.
They way we design our business shapes the world.
Hard skills:
-
Innovation & prototyping products & services
-
Market research, analysis & reporting
-
Storyboarding, framing & marketing strategy mapping
-
Web surveys & focus groups (remote & in-person)
-
Customer feedback & issue response
-
Relationship building
-
Affiliate program management
-
Environmental & social impact assessment & response
-
Corporate Social Responsibility (CSR)
-
Environmental, Social, Governance Impact (ESG)
-
-
Institutional psychology